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Creating a Persona for a Segmentation

Writer: Rodrigo JohnsonRodrigo Johnson

I created this persona for my Omni Channel Marketing class and I loved the process. This helped me understand the importance of humanizing your segmentation in order to create a better comprehension of your target market.

This is for a client that is targeting millennials who want to try different types of alcoholic drinks which are not very commercialized nor popular yet. He refers to them as the "adventurous type"







 
 

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